Welcome to the Gauss blog: what to expect here
Welcome to the Gauss blog. A new article every day on getting more customers, fixing your funnel and spending less on ads. In three languages.
Welcome to the Gauss blog, and thank you for being here.
This blog is for business owners, marketers, freelancers and agencies. Every day we'll publish an article on how to get more customers, find where leads get lost and spend less on advertising. Each one comes with numbers and steps you can take the same day.
My name is Alexander, and I build Gauss. I've spent many years in software and ran my own businesses for five years, so I know both sides: the report a marketer looks at, and the one the owner who pays for everything looks at. The question between them is usually the same: which ad money is working and which is just being spent. That's what this blog is about.
I've also set up analytics for complex systems handling millions of events. So I know how easily numbers get lost between the click and the report, and I'll show you how to avoid that.
What you'll find here
Each day of the week has its own topic, so it's easy to find what you need.
| Day | Section | What it covers |
|---|---|---|
| Monday | Traffic and channels | Where customers come from: search, social, maps, messaging apps, content |
| Tuesday | Funnel and conversion | Why you get traffic but no leads, and what to do about it |
| Wednesday | Spending less on ads | Where ad budgets leak and how to stop it |
| Thursday | Analytics and metrics | Formulas you can use: CAC, ROMI, average order value, payback |
| Friday | Marketing by industry | Plans for a specific business: coffee shop, auto repair, clinic |
| Friday | Gauss in practice | Solving one specific task in Gauss, step by step |
| Saturday | Teardowns and mistakes | Myths, failures and stories of wasted budget |
| Sunday | Tools and templates | Checklists, briefs and templates you can copy |
Articles come out in English, Russian and Turkish. They're adapted for each audience: the Russian version uses Yandex Direct and Telegram in its examples, the Turkish one Google Ads and WhatsApp.
How we write
A method you can repeat. Every article has a formula, a sequence of steps or a template.
Hypothetical examples, clearly labeled. We do a lot of math on examples: "Say Hannah runs a coffee shop…". Those numbers are always marked as hypothetical. Facts about ad platforms and laws come with a link to the source.
Mistakes that cost money. We look closely at where leads and budget usually disappear. Often the cause is small: a broken form, a forgotten campaign, a typo in a UTM tag.
A task at the end. One thing you can do today, so even a quick read leaves you with something useful.
How Gauss helps
Gauss is web analytics for marketing. It shows where visitors come from, which channels and campaigns bring leads and purchases, and how much revenue each source brings.
We deliberately split analytics into two modes. The main one works without cookies: Gauss doesn't store anything on the visitor's device, uses no localStorage or fingerprinting, and doesn't store IP addresses. For most marketing reports, that's enough. Whether your site needs a consent banner depends on the country and on the other services you run, so it's worth checking with a lawyer.
If you need data that can't be collected without cookies (returning visitors, attribution over several days, repeat purchases), Gauss is designed with an extended mode. You turn it on separately in the site settings. It only works for visitors who have given consent, so your site will need a consent banner. This mode is coming in a future version.
What's already in the closed beta:
- sources, UTM tags, pages, countries and devices, with filters;
- goals and automatic conversions: form submissions, clicks on phone numbers and messaging apps, purchases;
- revenue by channel and campaign;
- user paths through the site: where people came in and where they left;
- compatibility with GA4 tagging and a live event feed for checking your setup.
Coming in the next version: funnels, spend import with cost per lead and ROMI by campaign, and closed deals sent back from your CRM.
This isn't a product manual. Most articles work with any analytics tool. Where Gauss gets you to the answer faster, we'll show how.
Where to start
If you're new here, start with these three:
- Speed to lead: why customers leave while you're calling back — the cheapest way to get more sales from the same ads.
- CPC vs CPM vs CPA: ad pricing models explained — so you and your agency use the same words.
- Which ads bring sales and which only bring clicks — a step-by-step walkthrough in Gauss.
The bottom line
Good analytics is almost invisible. It answers one simple question: where should the next dollar go. We want each article to make that question a little easier to answer.
Your task: write down one question about your marketing that you can't answer with numbers right now. For example: "Which channel brings buyers, not just leads?" Chances are one of the next articles will help answer it.
Thanks for reading! If there's a topic you'd like us to cover, message me on Telegram at @albibikov.
Want to see which channels actually bring you customers? Try Gauss →